Teo, the owner of Qbajjar Restaurant, one of the most successful restaurants on Gozo approached us to help them improve their online presence.
They need something that reflects the high standards of the restaurant, and its attention to detail. One of the metrics to evaluate the success of this project was the number of bookings placed through the website.
We’ve helped Qbajjar Restaurant increase online bookings by over 400%
We started out by mapping out user flows, to determine how we can make the booking process smooth as silk.
One of the ideas that ended up being implemented (with great success), is a “Call to book” button. It accounts for more than 60% of bookings placed through mobile devices.
We started designing with the idea, that the only thing we wanted to stand out was the imagery of the food. After all it’s why we go to restaurants. For this reason, we used large imagery, and limited the colour palette to one colour. The blue used for their existing branding.
We’ve set up and directed a photography session. We ensured the photography style blends well with the overall design of the site. The results speak for themselves.
With the menu changing often, there’s no doubt they needed a CMS to be able to update it.
At first the idea of updating the website themselves sounded, a bit scary to say the least. When we showed them how simple it would be to update the menu, that all changed.
We went ahead a built the site based on Jekyll (Ruby) CMS. It outputs static files. Making the site very light and fast, without compromising on flexibility.